Hyaluronic Acid Gets Its Due

While the Hydrinity team has a deep understanding of the extraordinary skin health benefits of Hyaluronic Acid and (HA) is one of the leading experts in this field, it seems the rest of the world is finally catching on. January 21 is now National Hyaluronic Acid Day (#NationalHyaluronicAcidDay and #nationalHAday). Its goal? To help raise awareness of HA’s critical hydrating benefits in skincare while providing education on the proper usage of hyaluronic acid skincare products.

We’re pretty sure this recent but appropriate appreciation of our signature skincare ingredient is at least partially fueled by the fact that in recent years, Hyaluronic Acid has become the second most searched beauty ingredient, and dermatologists have been enthusiastically recommending it to their patients.  

We consider this well-deserved day of recognition perfect timing given that the season’s frigid outdoor temperatures and parching conditions from indoor heating can leave skin extra dry, inflamed, and irritated. So much more than a moisturizer, Hyaluronic Acid not only alleviates winter dryness and dehydration by stimulating skin’s natural moisturizing factors but also can help:

• Heal wounds
• Smooth skin texture
• Enhance skin firmness
• Shore up the protective moisture barrier, which locks essential hydration into skin while keeping dirt, irritants, toxins, and pollutants out.
• Decrease the depth of wrinkles.
• Helps calm inflammation in skin, a symptom of conditions like dermatitis, eczema, acne, and rosacea, all of which can flare up in cold weather due to extreme indoor and outdoor temperatures.

However, not all  Hyaluronic Acids are created equal and work as effectively. Our proprietary supercharged, dual-weight HA is HA like you’ve never seen before. We first tried and tested it in wound repair within the medical community. Once we saw its unprecedented results in rapid healing and repair on even severely compromised skin in patients undergoing radiation therapy, we realized its tremendous implications in skincare.

 First, our high-weight molecules draw skin-calming and plumping moisture to skin’s surface to ease dryness and reduce the appearance of fine lines and wrinkles while boosting vital moisture reserves to protect the skin barrier and improve elasticity. Then, the lower-weight HA absorbs deeper into the dermal layer of skin, delivering our other superstar ingredients to help create a healthy, smooth, and luminous complexion. Meanwhile, the strong ionic charge created by our small-batch extraction process imparts our HA with an ability to carry peptides and antioxidants to skin’s dermal layer to kickstart skin’s collagen, elastin, and keratinocyte production.

The result? Hyaluronic Acid that is truly worth celebrating. You can find it in our Restorative HA Serum, Renewing HA Serum, and Vivid Brightening Serum.